Peter Schroeder leads Global Marketing & Integrated Campaigns at Circle, focusing on USDC and EURC. Before joining Circle, Peter lead marketing for multiple B2B tech companies. He shares his knowledge about stablecoins, digital money and technology in his newsletter, The API Economy.
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In today’s episode, we discuss:
Peter's Background (00:00:48): Introduction of Peter and his experience in marketing and global expansion at Circle.
Market Trends and USDC (00:02:52): Discussion about Bitcoin's all-time high and USDC's increasing transaction volumes.
Real-World Use Case: Precious Novels (00:05:40): Peter describes a Brazilian business using USDC to manage expenses and operations.
Technology Behind USDC (00:07:39): Peter explains how USDC maintains its value of one dollar through banking practices.
Stablecoins vs. Traditional Banking (00:10:22): Peter contrasts full reserve stablecoin methodology with fractional reserve banking.
Simplicity and Usability of USDC (00:11:43): Peter emphasizes the importance of simplicity in using stablecoins for transactions.
Future of Stablecoins (00:14:45): Peter expresses excitement about the potential of stablecoins in various applications.
Remittance Challenges and Adoption (00:15:51): Peter discusses the slow adoption of stablecoins in remittances and the barriers faced.
Growing USDC Use (00:18:33): Increase in USDC flows from the US to Mexico, indicating growing adoption of stablecoins.
Understanding Money (00:21:29): The importance of understanding the basics of money and how USDC serves as a digital dollar.
Marketing Strategies (00:24:10): Discussion on Circle's geographical approach to marketing USDC rather than focusing solely on blockchain.
Empathy in Marketing (00:25:07): Peter shares experiences visiting countries with high inflation and understanding their financial challenges.
Growth of ERC (00:27:50): Introduction of ERC, another stablecoin, and its rapid growth within the crypto market.
NFTs and Stablecoins (00:34:24): Anticipation for the return of NFTs and the role of stablecoins in pricing and transactions for creators.
Mentioned: Jeremy Allaire, Cuy Sheffield, Circle, Coinbase, Wise, Western Union, Fiat-backed stablecoin, Solana, NuBank, Visa, Mastercard, Circle Transparency & stability.
Video: Money is now open.
Until next time,
- Kaloh
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