Micol founded Vertical, a house for art and culture on the blockchain. She has curated and collaborated with hundreds of artists, curators, and collectors. Throughout Vertical, Micol launched Proof of People, a multi-day festival for art, music, and fashion in New York City and London, and has supported hundreds of digital artists with the Vertical Crypto Residency program.
Listen now on Apple, Spotify, Google, and YouTube.
In today’s episode, we discuss:
[0:30] Frieze Week and adoption of digital art in this important art fare.
[3:30] “Galleries worldwide would like to explore digital art, but they just don’t know how.”
[8:00] Proof of People is an open festival that focuses on having a good time with friends, ideally for everyone.
[9:40] Micol's past lives working at Meta (Facebook) and her thoughts on Meta’s potential influence on the blockchain and virtual reality.
[15:30] What’s Vertical? A cultural ecosystem that wants to bridge what’s happening today across digital art, music, and fashion into contemporary culture.
[18:30] Micol’s advice for founders.
[29:00] How to curate, work, and collaborate with artists? Mentioned: Anika Meier, Sutu, Operator, Alex Estorick, Right Click Save, Seth Goldstein, Emi Kusano.
[31:40] Risk-taking in the space and curatorial frameworks. Mentioned: Mario Klingemann, Helena Sarin.
[38:30] Art strategy and supporting artists on the release of their work.
[41:20] The selling out factor and experimentation. Mentioned: Oona, Manifold, Transient Labs.
[48:20] Three inspiring digital artists: Operator, Oona, and Linda Dounia.
Until next time,
- Kaloh
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